Fashion Responsibilities June 08, 2015 12:30

Fashion has become more than just a popular or repeated trend of the style in which a person dresses. As one of the biggest contributors to the worlld economy, the Fashion Industry has big responsibilities in protecting the environment. Fashion has become a vehicle for ecological awarness. This ideology like all ideologies, conscious and unconscious, ais originated by goals, motivations and expectations.

Driven by the goal to minimize the impact of plastic pollution in our oceans, companies such as G-Star in collaboration with BIONIC Yarn created an eco-friendly collection manufactured exclusively out of premium yarns and fabrics made with fibers derived from recycled plastic bottles.

Besides the Fashion Industry, we too have a big responsibility in protecting our oceans…

"We vacation by the oceans, we bathe by the oceans, we eat from the oceans, but very few of us think of the oceans beyond what we need from it. The oceans need us now…"

Pharrell Williams